Privacy Policy

Seen Capital, Inc. (Delaware, USA), together with its local operating entities in each market (collectively "Seen Capital", "we"), provides working capital and an AI business adviser to small businesses across emerging markets. This policy explains what personal information we handle, why, and the choices you have. It is written to be read — if anything is unclear, write to hello@seen.new and a person will answer.

What we collect

• Contact and identity details — your name, phone number, and location, usually shared by you or by the partner organisation that introduced you.
• Application and business information — what you tell us about your business during the application and afterwards, including your answers to our questions and your weekly check-ins.
• Messages — the conversation between you and Seen Capital on WhatsApp or our website, including voice messages you choose to send and, where you choose voice, recordings of consents you speak.
• Payment details — the mobile money account you nominate to receive funding, and the record of payments between us.
• Contact form — if you write to us through the form on this site, the details you choose to share: who you are, how to reach you, and your message.

Why we use it

• To assess your application and provide the funding and adviser service you asked for.
• To keep an accurate record of what was offered, understood, and agreed — including a record of your agreement and your consent, which protects you as much as us.
• To improve the service. Improvement analysis is done across many participants together; how any one person uses the service is never used to change her individual terms.
• To meet legal obligations that apply to us.

WhatsApp

We message you on WhatsApp only after you or your partner organisation ask us to be in touch, and our conversational application only proceeds after you say yes in the thread. You can stop our messages at any time by replying STOP (or HAGARIKA / ARRÊT). WhatsApp itself is provided by Meta and carries messages under its own terms; we access WhatsApp through 360dialog, an authorised business service provider.

Who sees it

• Our team and systems, including carefully directed AI systems that help us assess applications and provide the adviser — always subject to this policy.
• The partner organisation that introduced you, for the parts of the process they support you with.
• Service providers that run our infrastructure — messaging (Meta WhatsApp via 360dialog), hosting and storage, payments — bound to use your information only to provide their service to us.
• We do not sell personal information, and we do not share it for advertising.

Voice recordings

Voice messages you send are transcribed so we can respond, and stored securely. Recordings connected to your agreement and consent are kept for the life of the agreement plus a limited period; other conversational recordings are kept only as long as needed for the purposes above.

Keeping and deleting

We keep application and agreement records for the life of your participation and a limited period afterwards, as the law requires or permits. You may ask us at any time what we hold about you, ask us to correct it, or ask us to delete what we are not legally required to keep.

Your rights and how to reach us

We handle personal information in line with the data-protection laws of each market where we operate, and, where applicable, other laws that protect you. Local requirements are honoured in the participant's own market. To exercise any right, or to complain, contact hello@seen.new. If we ever change this policy, the version and date above will change, and the current version will always live at this address.