Seen Capital · Philippines Due Diligence · March 2026 · Confidential

Regulatory Due Diligence: The Philippines

A comprehensive regulatory feasibility assessment for deploying Seen Capital's AI-driven revenue share model to women-run nano-businesses in the Philippines.

Verdict: Proceed with Caution

Contents

01 Classification of the Revenue Share Instrument CRITICAL 02 Entity Structure Options MEDIUM 03 Licensing & Regulatory Approvals HIGH 04 Data Protection & AI Processing HIGH 05 NGO Partnership & Foreign Funding LOW 06 Foreign Exchange & Capital Repatriation MEDIUM 07 National Security & Foreign Screening LOW 08 Chain Mechanism & Anti-Pyramid Law MEDIUM 09 Consumer Protection & Sharia Considerations LOW 10 Tax & Labour LOW 11 AML / KYC / Sanctions MEDIUM
Section 01

Classification of the Revenue Share Instrument. The keystone question.

CRITICAL

The Philippines has a well-developed financial regulatory architecture with clear definitions for lending, financing, and investment activities. The Seen Capital revenue share instrument — $900 deployed, 10% of actual income recovered until a 2x cap ($864) is reached, zero payment when income is zero — does not map cleanly onto any single Philippine regulatory classification. Three classification scenarios are plausible:

Scenario A · Lending Company under RA 9474 (Lending Company Regulation Act of 2007)

Classification as a Lending Operation

Republic Act No. 9474 defines a lending company as a corporation "engaged in granting loans from its own capital funds or from funds sourced from not more than nineteen persons." The Seen Capital deployment of $900 with a recovery obligation (capped at $864) could be characterised as a loan, particularly by the SEC, which administers RA 9474. The fact that recovery is income-contingent rather than fixed-schedule does not necessarily remove it from the lending classification — Philippine microfinance regulations (BSP Circular No. 272 and the Manual of Regulations for Banks, Section 314) already contemplate loans where amortization is tied to the borrower's projected cash flow. Likelihood: HIGH. This is the most conservative and most likely initial regulatory interpretation. It would require SEC registration, a minimum paid-up capital of PHP 1,000,000, and majority Filipino ownership of voting stock — the last requirement being a critical constraint for a 100% foreign-owned entity.

Mitigation: Engage local SEC counsel to seek a formal opinion or no-action letter distinguishing the revenue share from a loan. The key arguments are: (a) no fixed repayment schedule, (b) no interest or compounding, (c) the income-contingent nature means the borrower bears zero downside risk, and (d) the total recovery is capped below the amount deployed when including the formalisation grant component. If lending classification is unavoidable, consider a joint venture with a Filipino partner for the lending entity, or apply via the BSP/SEC regulatory sandbox.

Scenario B · Financing Company under RA 8556 (Financing Company Act of 1998)

Classification as a Financing Activity

RA 8556 covers corporations "primarily organized for the purpose of extending credit facilities to consumers and to industrial, commercial, or agricultural enterprises, by direct lending or by discounting or factoring commercial papers or accounts receivable." A financing company has higher capital requirements (PHP 10 million in Metro Manila, PHP 5 million in other cities) and must also maintain at least 40% Filipino voting stock ownership. However, the Seen Capital instrument is arguably not "extending credit" in the traditional sense because there is no receivable, no fixed obligation, and no purchase of a debt instrument. Likelihood: MEDIUM. Less likely than Scenario A, but possible if the SEC views the periodic revenue share collections as akin to receivables factoring.

Mitigation: In regulatory discussions, emphasise that Seen Capital does not discount or purchase receivables, does not charge interest, and has no fixed repayment claim. This should distance the model from RA 8556's definition.

Scenario C · Profit-Sharing / Revenue Participation Agreement (Contract-based)

Classification as an Investment or Contractual Arrangement

Under Philippine civil law (Civil Code of the Philippines, Articles 1767–1783 on Partnership and Articles 1933–1961 on Loan), a revenue share capped at a fixed amount with zero downside risk to the recipient could be structured as a contractual profit-participation agreement that is neither a loan (mutuum) nor a partnership. The SEC could view this as an investment contract under RA 8799 (Securities Regulation Code) if it constitutes a "contract, transaction or scheme" where a person invokes funds in a common enterprise and is led to expect profits primarily from the efforts of others. However, Seen Capital does not pool funds into a common enterprise — each deployment is bilateral. Likelihood: LOW-MEDIUM. This is the most favourable classification but requires sophisticated legal structuring and regulatory engagement.

Mitigation: Structure the revenue share agreement explicitly as a bilateral capital deployment with income participation, not as a loan, investment, or partnership. Include clear contractual language distinguishing it from each regulated category. Seek an SEC advisory opinion or pursue the BSP Regulatory Sandbox to test the instrument in a controlled environment.

The lending classification under RA 9474 is the most probable initial regulatory reading. The Filipino ownership requirement for lending companies is the single largest structural obstacle for Seen Capital's wholly foreign-owned model.

The Philippines has one of Southeast Asia's most developed financial regulatory frameworks. Clarity comes with complexity.

The BSP, SEC, and NPC operate overlapping but well-defined jurisdictions. The key is engaging early and choosing the right regulatory pathway.

Section 02

Entity Structure Options. Navigating ownership constraints.

MEDIUM

Under the Foreign Investments Act (RA 7042, as amended by RA 11647), foreigners may own 100% of a domestic enterprise unless the activity falls within the Foreign Investment Negative List (FINL). Financial services — particularly lending and financing — have Filipino ownership requirements. The entity structure decision is therefore tightly coupled to the instrument classification in Section 1.

Structure Formation Requirements Licensing Fit FX & Repatriation Data Processing Assessment
100% Foreign-Owned Domestic Corp SEC registration; USD 200,000 min paid-up capital (or USD 100,000 with 50+ employees or advanced tech); 4-8 weeks via eSPARC Cannot hold lending licence (requires majority Filipino ownership). Can operate if instrument is classified as non-lending contractual arrangement. Full repatriation rights if registered with BSP; BSRD process Can register data processing systems with NPC; can appoint DPO Viable only if non-lending classification achieved
Branch Office of Foreign Corp SEC licence to do business; USD 200,000 minimum deposit; apostilled documents from home jurisdiction; 8-12 weeks Limited — branches cannot hold lending or financing company licences. Can conduct non-regulated commercial activities. Can remit profits to head office; subject to branch profit remittance tax of 15% NPC registration required; may face additional scrutiny as foreign entity Not suitable if financial licence needed
Representative Office SEC registration; USD 30,000 minimum annual inward remittance; may only engage in information gathering and liaison Cannot conduct revenue-generating activities in the Philippines. Zero licensing capability. N/A — no revenue generation permitted Limited processing only Not viable for operational model
Export Enterprise (100% Foreign) SEC registration; low capital requirement (PHP 5,000); must export 60%+ of output. Could classify AI services as exported tech. Cannot hold financial services licence. Would need creative structuring of the domestic deployment as "services exported to parent." Excellent — export enterprises have preferential FX treatment Full capability Creative but risky — substance risk if challenged
The 60/40 joint venture is the recommended structure. It satisfies the Filipino ownership requirement for financial licences while allowing meaningful foreign control through governance mechanisms in the shareholders' agreement and the articles of incorporation.
Revised Corporation Code (RA 11232) · SEC Memorandum Circulars

Governance protection for the minority foreign shareholder

At 40% ownership, Seen Capital would be a minority shareholder. The Revised Corporation Code of 2019 (RA 11232) permits corporations to have a single shareholder (One Person Corporation), but more relevantly, it allows flexible corporate governance structures. A well-drafted shareholders' agreement can secure: (a) veto rights on material decisions, (b) board seat allocation exceeding proportional ownership, (c) management control vesting, (d) deadlock resolution via arbitration, and (e) drag-along/tag-along provisions. Philippine courts generally enforce shareholders' agreements, though they cannot override statutory protections for minority shareholders.

Mitigation: Engage a top-tier Philippine corporate law firm (e.g., SyCip Salazar, Romulo, ACCRA) to draft a shareholders' agreement that maximises operational control for the 40% foreign partner. Consider convertible structures that allow increasing the foreign stake if the instrument classification evolves to a non-regulated category.

Section 03

Licensing & Regulatory Approvals. The critical path.

HIGH

The licensing requirements depend entirely on how the revenue share instrument is classified. Below are the licences and approvals required under each scenario.

RA 9474 · SEC Memorandum Circular No. 18-2019

SEC Lending Company Authority to Operate

If classified as lending, Seen Capital must obtain an Authority to Operate from the SEC under RA 9474. Requirements include: (a) incorporation as a Philippine stock corporation with majority Filipino voting stock, (b) minimum paid-up capital of PHP 1,000,000, (c) filing of application with audited financial statements, (d) board members must have no criminal records or pending cases involving dishonesty or fraud. Timeline: 3-6 months from complete application. The SEC has been active in enforcement against unlicensed lenders — in 2024-2025, numerous online lending companies were shut down for operating without authority.

Mitigation: If the lending classification is adopted, plan for a 6-month licensing runway. The PHP 1 million capital requirement is modest. The Filipino ownership requirement is the binding constraint, necessitating the 60/40 JV structure.

BSP Circular No. 649 · BSP Circular No. 1166 (2023)

E-Money Issuer Licence or Partnership

Seen Capital plans to disburse and collect via mobile money (GCash, Maya). Operating as a mobile money channel does not require an E-Money Issuer (EMI) licence if Seen Capital uses existing licensed EMIs as partners rather than issuing its own e-money. However, Seen Capital will need a formal agency or merchant agreement with GCash (G-Xchange Inc.) or Maya Philippines Inc. The BSP lifted its moratorium on new EMI applications in December 2024 (Circular No. 1166), but obtaining an EMI licence is unnecessary and disproportionate for Seen Capital's operational model.

Mitigation: Partner with GCash or Maya through their merchant/agent API programmes rather than seeking an EMI licence. Both platforms have robust developer APIs and support mass disbursement and collection. This avoids the BSP EMI regulatory burden entirely.

BSP Regulatory Sandbox Framework (2022) · SEC StratBox (MC No. 9, s. 2024)

Regulatory Sandbox as an Accelerated Pathway

Both the BSP and the SEC operate regulatory sandboxes. The BSP Sandbox allows 3-12 months of live testing; the SEC StratBox allows 24 months. As of June 2024, the BSP has received 13 sandbox applications, primarily blockchain-related. A fintech with a novel revenue share instrument would be a strong candidate. The sandbox provides temporary regulatory relief while the instrument classification is resolved, and successful completion can lead to a streamlined licensing pathway.

Mitigation: Strongly consider applying to the BSP Regulatory Sandbox or the SEC StratBox as the initial market entry strategy. This would allow Seen Capital to operate in a controlled environment, build a Philippines track record, and resolve the instrument classification question with regulatory guidance rather than confrontation. The BSP also offers "Regulatory Sandbox Lite" for less complex innovations.

NPC Circular No. 2022-04 · NPC Advisory No. 2024-04

NPC Data Processing System Registration

The National Privacy Commission requires registration of data processing systems, particularly those involving automated decision-making or profiling. This is a mandatory administrative step, not a licensing barrier. Registration is online and typically processed within 30 days. However, the AI pipeline's automated scoring and decision-making will trigger enhanced registration requirements under NPC Advisory No. 2024-04.

Mitigation: Register all data processing systems with the NPC during the entity formation phase. Appoint a Data Protection Officer (DPO) who is a Philippine resident. Prepare a Data Protection Impact Assessment (DPIA) for the AI scoring pipeline before launch.

Section 04

Data Protection & AI Processing. A mature regime with teeth.

HIGH

The Philippines has one of the most developed data protection frameworks in Southeast Asia, anchored by the Data Privacy Act of 2012 (RA 10173), its Implementing Rules and Regulations (IRR, effective September 2016), and an active, well-resourced National Privacy Commission (NPC). The NPC has been particularly proactive on AI and automated decision-making, issuing dedicated guidelines in December 2024.

RA 10173 Sec. 3(l), 12-13 · NPC Advisory No. 2024-04 · NPC Circular No. 2023-04

Automated Decision-Making and Profiling

The Seen Capital AI pipeline — seven autonomous agents that process candidates from intake to funding in 48 hours — constitutes automated decision-making and profiling under Philippine law. The DPA's IRR explicitly provides that "no decision with legal effects concerning a data subject shall be made solely based on automated processing" without the data subject's consent. NPC Advisory No. 2024-04 requires that AI system developers ensure "explainability" — they must describe the logic and anticipated consequences of the AI's decision-making in a clear and understandable manner. Controllers conducting automated decision-making must register the processing system with the NPC and identify the data processing system involved. Data subjects have the right to object to automated processing that will be the sole basis for decisions significantly affecting them.

Mitigation: (1) Implement a human-in-the-loop review for all rejection decisions, so that no adverse decision is made "solely" on automated processing. (2) Develop a plain-language explainability document for each AI agent's role, in Filipino/Tagalog. (3) Build a data subject access and objection portal. (4) Register the AI processing system with the NPC under Circular No. 2022-04.

RA 10173 Sec. 3(g), 10-11 · NPC Circular No. 2023-04 (Consent Guidelines)

Consent for Sensitive Personal Information

The DPA classifies the following as "sensitive personal information" requiring explicit, specific consent: information about an individual's social security number / government-issued ID, health, education, and ethnic origin. Financial data such as income, transaction history, and business financials — while not explicitly listed as "sensitive" in Section 3(g) — are treated as high-risk personal information by the NPC. WhatsApp messages and behavioural scoring data likely constitute "privileged information" or, at minimum, personal information requiring a lawful basis for processing. Consent must be freely given, specific, informed, and indicated by a clear affirmative action. For vulnerable populations (economically disadvantaged women), the NPC may apply heightened scrutiny to the voluntariness of consent.

Mitigation: Design a layered consent framework: (1) initial WhatsApp-based consent in plain language (Filipino/local dialect), (2) detailed consent for each data category before collection, (3) separate consent for AI processing and profiling, (4) withdrawal mechanism accessible via WhatsApp. Document consent records with timestamps. Consider whether the "contract performance" legal basis under Sec. 12(b) of the DPA can supplement consent for some processing activities.

RA 10173 Sec. 12(f), 21 · NPC Advisory No. 2024-01 (Model Contractual Clauses)

Cross-Border Data Transfers

The Philippines does not prohibit cross-border data transfers outright, but treats any transfer as "processing" subject to the DPA's requirements. The NPC issued Advisory No. 2024-01 establishing voluntary Model Contractual Clauses (MCCs) for cross-border transfers, modelled on ASEAN and EU frameworks. While the MCCs are not mandatory, their adoption demonstrates accountability compliance. The Philippines participates in the APEC Cross-Border Privacy Rules (CBPR) system. There is no formal adequacy determination system. Key concern: if Seen Capital's AI processing occurs on cloud infrastructure outside the Philippines (e.g., US-hosted LLMs processing Filipino women's personal data), each transfer must have a legal basis and the foreign processor must provide equivalent protection.

Mitigation: (1) Adopt the NPC's Model Contractual Clauses for all cross-border data flows. (2) Conduct a Data Transfer Impact Assessment. (3) Consider processing as much data as possible within Philippine data centres (major cloud providers have Manila-area availability zones). (4) Implement data minimisation — only transfer the minimum data necessary for AI model operation.

RA 10173 Sec. 20(f), 25-32 · NPC Circular No. 16-03

Breach Notification and Penalties

Personal data breach notification must be sent to the NPC and affected data subjects within 72 hours of discovery when the breach involves sensitive personal information or may cause serious harm. Penalties under the DPA include imprisonment of 1 to 6 years and fines of PHP 500,000 to PHP 5,000,000 for various violations, including unauthorized processing of personal information (Sec. 25), unauthorized processing of sensitive personal information (Sec. 26, penalty up to 3-6 years and PHP 2-5 million), and improper disposal (Sec. 28). The NPC is an operational enforcement body — it has issued compliance orders, cease-and-desist orders, and has initiated investigations against both domestic and foreign entities processing Filipino data.

Mitigation: Implement a breach response plan before launch. Appoint a Philippine-resident DPO. Maintain data processing records per NPC requirements. Budget for cybersecurity insurance covering Philippine regulatory investigations.

Section 05

NGO Partnership & Foreign Funding. An open environment.

LOW

The Philippines has a vibrant and well-established civil society sector, with over 101,480 active non-stock corporations registered with the SEC as of September 2025. The regulatory environment for NGOs is significantly more permissive than in many emerging market jurisdictions.

Corporation Code (RA 11232) Title XIII · Tax Code Sec. 30 · PCNC Certification

NGO Registration and Foreign Partnership

Philippine NGOs are typically registered as non-stock, non-profit corporations under the SEC. There is no separate NGO registration law. Foreign entities can partner with local NGOs through service agreements, memoranda of understanding, or consultancy contracts without prior government approval. The Philippine Council for NGO Certification (PCNC) provides voluntary accreditation that confers tax benefits and donor eligibility, but is not required for partnership activities. No law restricts Philippine NGOs from receiving foreign funding, though proposals have been filed in Congress that could change this — these have not yet been enacted.

Mitigation: Structure the NGO partnership as a sourcing and referral services agreement. Seen Capital pays the NGO a service fee for candidate identification and community liaison — no capital flows through the NGO. This is a simple commercial arrangement that requires no regulatory approval. Monitor the pending foreign funding bills in Congress.

Pending Foreign Interference Bills (18th-19th Congress) · Terror Grooming Prevention Act (TGPA)

Pending Legislative Risks

Several bills have been proposed in the Philippine Congress to regulate "foreign interference and influence" through restrictions on foreign financial support to civil society organisations. While none have been enacted, the political environment has grown more restrictive under recent administrations. The Terror Grooming Prevention Act (TGPA), filed in late 2025, has raised concerns from human rights organisations as potentially suppressing civil society activities. If enacted, foreign-funded NGOs engaged in advocacy could face additional registration and reporting requirements.

Mitigation: The Seen Capital-NGO partnership involves women's economic empowerment, not political advocacy — this significantly reduces exposure. Nonetheless, maintain a monitoring brief on these legislative proposals. Structure the partnership to avoid any appearance of political funding or influence.

Section 06

Foreign Exchange & Capital Repatriation. Liberal rules, currency headwinds.

MEDIUM

The Philippines maintains a market-oriented FX regime with a managed float. The BSP has progressively liberalised FX regulations, and profit repatriation is legally guaranteed for registered foreign investments. The primary risk is currency depreciation over the 20-month revenue share recovery period.

Capital Flow: USD to PHP and Back

1
USD Inward Remittance
USD wired from Seen Capital treasury to Philippine entity's bank account via Authorised Agent Bank (AAB). Register the investment with the BSP to obtain a Bangko Sentral Registration Document (BSRD).
LOW RISK
2
USD → PHP Conversion
Convert at prevailing market rate through AAB. No prior BSP approval required for investment-related conversions. Exchange rate as of March 2026: approximately PHP 58-60 per USD 1.
LOW RISK
3
PHP Deployment to Beneficiaries
Disburse ~PHP 52,000 ($900 equivalent) per woman via GCash or Maya mobile wallet. Requires KYC per AMLC guidelines. Mass disbursement possible through EMI API integration.
MEDIUM RISK — KYC at scale
4
PHP Revenue Share Collection
Collect 10% of income via GCash/Maya. Collections occur over ~20 months. Each collection individually small (approximately PHP 250-1,000 per transaction). Mobile money operator handles transaction processing.
LOW RISK
5
PHP → USD Conversion
Convert accumulated PHP collections back to USD through AAB. FX purchases from AABs for current account purposes allowed without additional documents up to USD 50,000/month.
MEDIUM RISK — Currency depreciation exposure
6
USD Repatriation
Present BSRD to AAB for profit/capital repatriation at prevailing exchange rate. No restrictions on outflow if registered. Branch profit remittance tax of 15% applies to branch offices (not to domestic corporations).
LOW RISK — if properly registered
BSP Manual of Regulations on Foreign Exchange Transactions (MORFXT) · BSP Circular No. 815

Currency Risk Over the Recovery Period

The Philippine peso has been under persistent depreciation pressure, hitting a record low of PHP 60.2 per dollar in March 2026. The BSP maintains a managed float, intervening to smooth volatility rather than defend a specific level. For Seen Capital's 20-month recovery period, a 5-10% depreciation of the peso against the dollar is a realistic risk scenario. The peso averaged PHP 58.85 in early 2026, and Metrobank projects PHP 59.70 by year-end. Factors driving weakness include: (a) energy import dependence (90%+ of crude oil is imported), (b) persistent current account deficit, (c) interest rate differential between the US Fed and BSP. Hedging instruments (NDF forwards) are available through Philippine banks but may be cost-prohibitive for the small transaction sizes involved.

Mitigation: (1) Price the revenue share cap in PHP rather than USD to eliminate translation risk on the recovery side. (2) Batch USD-PHP conversions to optimise timing. (3) Maintain a PHP operating reserve to avoid forced conversion at unfavourable rates. (4) For larger deployments, explore NDF hedging through a Philippine bank. (5) Accept 5-10% currency drag as a cost of doing business in this market.

MORFXT Sec. 36-37 · BSP Registration Requirements

BSP Registration of Foreign Investment

Registration of foreign investments with the BSP (via BSRD) is optional but essential for guaranteeing the right to purchase FX from AABs for capital repatriation and profit remittance. Registration must be filed within one year of inward remittance, free of charge. Without registration, repatriation is still possible but must be sourced from non-AAB FX channels, which may offer less favourable rates and lower liquidity.

Mitigation: Register all capital inflows with the BSP immediately upon receipt. This is a simple administrative step but critical for protecting repatriation rights. Engage a Philippine bank with experience in BSP registration for foreign investors.

Section 07

National Security & Foreign Screening. Moderate and navigable.

LOW

The Philippines established a foreign investment screening mechanism in March 2022 under the Amended Public Service Act (RA 11659) and its Implementing Rules. This was a first for Southeast Asia, but the scope is narrow and unlikely to affect Seen Capital's operations.

RA 11659 (Amended Public Service Act, 2022) · EO 18 (2023)

Foreign Investment Screening Mechanism

The screening mechanism allows the President to block foreign investments in "public services" (domestic shipping, railways, airlines) and "strategic industries" (defence, cyber infrastructure, pipelines). The Philippine Competition Commission (PCC) and the National Economic and Development Authority (NEDA) evaluate investments that meet threshold criteria. Microfinance/fintech operations for women's economic empowerment do not fall within any screened category. The screening is sector-based, not origin-based — no nationalities are restricted per se, though investments from countries subject to international sanctions would face additional scrutiny.

Mitigation: No specific action required. Seen Capital's activities do not trigger the screening mechanism. Maintain awareness that the scope could expand through executive order.

RA 10175 (Cybercrime Prevention Act, 2012) · RA 11479 (Anti-Terrorism Act, 2020) · Pending Anti-Espionage Bills (2025-2026)

Government Data Access Powers

Philippine law enforcement and intelligence agencies have data access powers under: (a) the Cybercrime Prevention Act (RA 10175), which allows real-time collection of computer data with a court order, (b) the Anti-Terrorism Act (RA 11479), which permits surveillance of suspected terrorists with court authorisation, and (c) the AMLC's power to examine bank accounts in money laundering investigations (without court order for terrorism-related cases). Pending anti-espionage bills (2025-2026) would grant additional wiretapping powers with court authorisation. These powers could theoretically be used to access Seen Capital's beneficiary database if the company or its beneficiaries became subjects of investigation.

Mitigation: (1) Implement robust access controls and audit trails. (2) Encrypt beneficiary data at rest and in transit. (3) Establish a law enforcement access request protocol reviewed by local counsel. (4) Inform beneficiaries in the privacy notice that data may be disclosed pursuant to lawful government orders. The likelihood of government interest in a women's micro-enterprise platform is very low.

The chain mechanism is the most commonly misunderstood element. No financial benefit flows to nominators.

This distinction is dispositive under Philippine anti-pyramid law, but must be documented with surgical precision.

Section 08

Chain Mechanism & Anti-Pyramid Law. Distinguishable but document it.

MEDIUM
RA 7394 Art. 53 (Consumer Act) · DTI Dept. Administrative Order No. 08, s. 2002

Anti-Pyramid Scheme Provisions

Article 53 of the Consumer Act of the Philippines (RA 7394) prohibits "Chain Distribution Plans and Pyramid Sales Schemes" — defined as "sales devices whereby a person, upon condition that he makes an investment, is granted by the manufacturer or his representative a right to recruit for profit one or more additional persons who will also be granted such right to recruit upon condition of making similar investments." The DTI's implementing rules (DAO No. 08, s. 2002) establish liability for anyone who establishes, operates, advertises, or promotes such schemes. The core legal test is whether benefits are derived primarily from recruiting versus selling actual goods or services to end users.

The Seen Capital chain mechanism has these distinguishing characteristics: (1) the nominator receives zero financial benefit from nominations, (2) nomination is not contingent on any investment — the nominator herself was a beneficiary of capital deployment, not an investor, (3) nominees do not "invest" anything — they receive capital, (4) there is no multi-level commission structure, and (5) the chain serves a community trust function, not a revenue-generating function.

Mitigation: (1) Document the chain mechanism in explicit contractual terms that state no financial benefit accrues to nominators. (2) Ensure all promotional materials clearly describe the mechanism as community-based trust building, not recruitment. (3) Obtain a legal opinion from Philippine counsel confirming the mechanism does not fall within Art. 53's definition. (4) The nominator's break-even status is a prerequisite for nomination eligibility — document this as a community responsibility feature, not a condition for ongoing financial benefit.

RA 7394 Art. 52 · DTI Enforcement Practice

Practical Enforcement Considerations

The DTI has focused enforcement on schemes that involve actual financial losses to participants — particularly digital MLM and cryptocurrency pyramid schemes that proliferated during 2020-2024. Enforcement against community-based social programmes with no financial harm to participants is effectively unheard of. The SEC has also cracked down on unregistered securities disguised as MLM programmes (under RA 8799). However, the Seen Capital model does not involve securities, pooled investments, or participant financial losses, making SEC enforcement action highly unlikely.

Mitigation: Maintain clear records showing that: (a) 100% of deployed capital goes directly to the beneficiary, (b) no intermediary receives any portion, (c) nomination is a social endorsement, not a financial transaction. These records would be dispositive in any regulatory inquiry.

Section 09

Consumer Protection & Sharia Considerations. Opportunity in Bangsamoro.

LOW
RA 7394 (Consumer Act) · RA 3765 (Truth in Lending Act) · Usury Law (Act No. 2655)

Consumer Protection and Usury Considerations

The Consumer Act (RA 7394) provides broad consumer protection including requirements for fair dealing, accurate disclosure, and prohibition of deceptive practices. The Truth in Lending Act (RA 3765) requires full disclosure of all "finance charges" in connection with extensions of credit. If the revenue share is classified as lending, RA 3765's disclosure requirements would apply. Importantly, the Usury Law's interest rate ceilings have been effectively suspended since 1982 (BSP Circular No. 905, s. 1982), and there is no statutory interest rate cap in the Philippines today. However, courts retain the power to reduce "unconscionable or iniquitous" interest rates. The Seen Capital revenue share charges no interest and recovers less than the amount deployed (when including the formalisation grant), so usury considerations are minimal.

Mitigation: Prepare a RA 3765-compliant disclosure document for each beneficiary even if the instrument is not classified as lending — proactive transparency reduces regulatory risk. Clearly show: (a) amount deployed, (b) total maximum recovery, (c) the zero-interest nature, (d) the income-contingent payment mechanism.

RA 11439 (Islamic Banking Act, 2019) · Bangsamoro Organic Law (RA 11054) · BARMM SSB Guidelines (2025)

Sharia-Compliant Structuring Opportunity

The Philippines enacted the Islamic Banking Act (RA 11439) in 2019, and the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) has an active Shari'ah Supervisory Board (SSB) that issues opinions on Islamic finance transactions. Approximately 6% of the Philippine population (6-7 million people) is Muslim, concentrated in Mindanao and the BARMM. The Seen Capital revenue share structure has natural alignment with Mudarabah (profit-sharing partnership) under Islamic finance principles: one party provides capital, the other provides effort; profits are shared per pre-agreed ratio; losses are borne by the capital provider. In Mudarabah, the capital provider (rab al-mal) cannot demand a fixed return — precisely matching Seen Capital's income-contingent model. The SSB issued formal guidelines in May 2025 for requesting Shari'ah opinions, and BARMM lawmakers have proposed a Shari'ah-compliant financing body to empower small businesses.

Mitigation: If operating in Mindanao or BARMM, seek a Shari'ah opinion from the BARMM SSB classifying the revenue share as Mudarabah. This could provide: (a) regulatory shelter under the Islamic Banking Act framework, (b) community trust and cultural legitimacy among Muslim women beneficiaries, (c) a potential pathway to avoid the conventional lending classification entirely. This is a significant strategic opportunity unique to the Philippines market.

Section 10

Tax & Labour. Competitive and incentive-rich.

LOW
RA 11534 (CREATE Act, 2021) · RA 12066 (CREATE MORE Act, 2024) · Tax Code Sec. 27-28

Corporate Income Tax and Incentives

The standard corporate income tax rate is 25% of net taxable income (reduced from 30% by the CREATE Act in 2021). Small businesses with net taxable income not exceeding PHP 5 million and total assets not exceeding PHP 100 million pay a reduced rate of 20%. A minimum corporate income tax of 2% of gross income applies from the fourth taxable year if higher than the regular CIT. The CREATE MORE Act (November 2024) provides enhanced incentives for Registered Business Enterprises (RBEs) under investment promotion agencies (PEZA, BOI): (a) income tax holiday of 4-7 years, followed by (b) Special Corporate Income Tax (SCIT) of 5% on gross income OR Enhanced Deductions Regime (EDR) with 20% CIT, for up to 14-17 years depending on location and industry priority.

Mitigation: Explore BOI registration under the Strategic Investment Priority Plan (SIPP) for financial inclusion or technology activities. If eligible, the tax holiday alone could save the Philippine entity from any income tax liability for 4-7 years during the critical scale-up phase. PEZA registration would also be valuable if the Philippine entity has an export component (e.g., providing AI scoring services to Seen Capital's other country operations).

Tax Code Sec. 108 · RA 12023 (Digital Services VAT, 2025)

VAT on Financial Services

Services of banks and non-bank financial intermediaries are exempt from the 12% VAT. If the Philippine entity is classified as a lending or financing company, its revenue share collections would likely be VAT-exempt as financial intermediation services. Digital services became subject to 12% VAT as of June 2025 under RA 12023, but this targets digital services providers (streaming, SaaS, advertising), not financial services.

Mitigation: Confirm VAT exemption status with a Philippine tax adviser upon entity formation. If the entity is classified as providing financial services, VAT exemption should apply. Budget for 12% VAT on any non-financial digital services provided.

Documentary Stamp Tax (Tax Code Sec. 173-199) · Capital Markets Efficiency Promotion Act (2025)

Documentary Stamp Tax

DST applies to various financial documents. If the revenue share agreement is classified as a loan, DST of PHP 1.50 for every PHP 200 of face value would apply. For a PHP 52,000 (~$900) deployment, DST would be approximately PHP 390 (~$6.50) per agreement — modest but significant at scale (thousands of deployments). The Capital Markets Efficiency Promotion Act (CMEPA, effective July 2025) revised many DST rates and exemptions, but primarily for capital markets instruments.

Mitigation: Budget for DST if lending classification applies. Explore whether the revenue share agreement can be structured to minimise DST exposure (e.g., structuring as a service agreement rather than a loan document). Consult a Philippine tax adviser on CMEPA applicability.

DOLE Department Order No. 248-2025 · Labor Code Art. 40 · RA 11199 (SSS Act)

Foreign Worker Employment

All foreign nationals working in the Philippines must obtain an Alien Employment Permit (AEP) from DOLE before commencing work. Under Department Order No. 248-2025 (effective February 2025), key requirements include: (a) employer must file the AEP application within 15 calendar days of signing the employment contract, (b) the position must first be advertised locally through newspapers, PhilJobNet, and local PESO, (c) the employer must demonstrate the position cannot be filled by a qualified Filipino (Labor Market Test), (d) a new Economics Needs Test and Understudy Training Program are now required. Social insurance obligations for foreign workers include SSS (14% total, 9.5% employer), PhilHealth (5% of salary up to PHP 100,000 cap), and Pag-IBIG (2% employee, 2% employer). The AEP process typically takes 3-5 weeks.

Mitigation: Minimise foreign worker requirements by hiring locally for most roles — the Philippines has a deep talent pool in tech, finance, and development. Foreign nationals should be limited to senior management or specialised roles. Budget 5-8 weeks for AEP processing for any foreign staff.

Section 11

AML / KYC / Sanctions. Recently reformed and credible.

MEDIUM

The Philippines was removed from the FATF "grey list" (Jurisdictions Under Increased Monitoring) in February 2025, reflecting significant improvements in its AML/CFT framework. There are no international sanctions in force against the Philippines. The AML regime is mature and actively enforced.

RA 9160 as amended by RA 11521 (AMLA) · AMLC Resolution No. 8 (2021)

KYC Requirements for Mass Micro-Disbursements

The Anti-Money Laundering Act (RA 9160, as amended through RA 11521) requires covered institutions to implement KYC procedures including: (a) verifying the true identity of clients, (b) obtaining beneficial ownership information for corporate entities, (c) ongoing monitoring. Covered Transaction Reports (CTRs) must be filed for transactions exceeding PHP 500,000 (approximately $8,500); Suspicious Transaction Reports (STRs) must be filed for transactions with no clear economic purpose regardless of amount. At Seen Capital's deployment size (~PHP 52,000 per woman), individual transactions fall below the CTR threshold. However, if the Philippine entity is classified as a lending or financing company, it would be a "covered institution" under the AMLA and must implement a full AML compliance programme. The aggregate volume of mass micro-disbursements could trigger AMLC attention even if individual transactions are small.

Mitigation: (1) Implement KYC verification using the Philippine national ID system (PhilSys, RA 11055) — the Philippines launched a national digital ID programme that can be verified electronically. (2) Build AML screening into the AI pipeline — screen all beneficiaries against AMLC and OFAC watchlists. (3) File STRs proactively for any transactions that deviate from expected patterns. (4) Appoint a Compliance Officer as required under the AMLA. (5) Leverage GCash/Maya's existing KYC infrastructure — fully verified GCash users have already completed identity verification.

RA 11055 (Philippine Identification System Act, 2018) · PhilSys Implementation

National ID Verification Infrastructure

The Philippine Statistics Authority (PSA) has been rolling out PhilSys (Philippine Identification System) since 2020. As of 2025, over 90 million Filipinos have been registered and issued a PhilSys ID or PhilSys Number (PSN). The PhilSys offers electronic verification via API, enabling automated KYC. This is a significant advantage for Seen Capital's AI pipeline — KYC can be performed digitally using PhilSys verification, integrated into the WhatsApp-based intake process. Mobile money platforms (GCash, Maya) already integrate PhilSys for their own KYC tiers.

Mitigation: Integrate PhilSys API verification into the AI intake pipeline for instant, authoritative KYC. This eliminates the need for manual document verification for the vast majority of beneficiaries, keeping the 48-hour intake-to-funded timeline feasible.

FATF Mutual Evaluation (2019, Follow-Up 2022) · AMLC Enforcement

Sanctions Compliance and International Standing

The Philippines' removal from the FATF grey list in February 2025 signals that the country has addressed previously identified strategic deficiencies. There are no international sanctions against the Philippines. Philippine banks include OFAC designations in their sanctions databases. The AMLC is an operational and well-resourced financial intelligence unit. Proximity to sanctioned jurisdictions (North Korea, Myanmar) creates general vigilance but no direct operational risk for Seen Capital.

Mitigation: Implement standard sanctions screening (OFAC SDN, UN Consolidated List, EU Sanctions List) for all beneficiaries and any counterparties. The Philippines' clean FATF status means the country itself does not create correspondent banking or reputational risk.

Overall Assessment: Proceed with Caution

Proceed with Caution

The Philippines presents a viable but complex market for Seen Capital. The country offers a deep, underserved population of women entrepreneurs, world-class mobile money infrastructure (GCash and Maya), a national digital ID system (PhilSys) enabling automated KYC, and a government actively promoting financial inclusion. However, the financial regulatory framework is well-developed and will require careful navigation — this is not a jurisdiction where ambiguity works in your favour.

Critical Blockers (Must Resolve Before Market Entry)

Secondary Risks (Manageable with Proper Structuring)

Strategic Opportunities

Estimated Timeline
8–14 months
Entity formation + licensing + NPC registration + sandbox application
Estimated Setup Cost
$60–120K
Legal counsel, entity formation, licensing fees, compliance infrastructure, initial staffing
Currency
PHP (Peso)
Managed float; ~PHP 59 per USD; moderate depreciation risk
Mobile Money Reach
76M+ users
GCash (66M+) and Maya (10M+); deep rural penetration

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